CREATIVE STRATEGY
At Robinville Art, we don’t just drop music, we make music that turns into anthems and movements. From securing major label deals to crafting viral campaigns and stunning visuals, we ensure every piece of music you make gets you the right recognition and helps you connect even more with your audience and beyond. Whether it’s a chart-topping single or a game-changing debut, we handle planning the strategic rollout plan and creative strategy across channels.
With strong ties to industry giants like T-Series, Warner Music Group, Universal Music Group, Sony Music India, Saregama, Tips Music and independent sub-labels, as well as collaborations with creative forces like Strobe Experiences and visual studios like The Frame, we know just what it takes to turn tunes into timeless bangers embedded into pop culture.
Pal Pal – Afusic x Talwiinder
The journey of a great melody begins with discovery and collaboration. And that’s exactly what we did by bringing Talwiinder’s attention to Afusic, leading to an iconic collaboration between these two unique artists. Also managed all the conversations and negotiations with Universal music pre- and post-launch.
Gaani – NDS Presents: Sifr x Talwiinder
Partnered with Sony Music to launch the NDS Presents format, featuring fellow Robinville Art talent Sifr and Talwiinder. Produced the music video with Vaksh Vimal’s The Frame. Partnered with Bollyshake for a marketing campaign centered around an Instagram challenge.
Tu – Talwiinder x Sanjoy
Teaming up with T-Series, we brought together Jackie Shroff and Neelam Kothari for Tu, to make it unforgettable. Co-producing the music video, we blended old-school Bollywood charm with modern and futuristic aesthetics, crafting a visual experience that resonates with audiences across generations.
Wishes – Hasan Raheem x Talwiinder | Prod. by Umair
Managed and co-produced Talwiinder’s visual shoot in New Delhi, executing a cross-border collaboration with Hasan Raheem. Oversaw logistics and execution to enhance the project’s visual and cultural impact.
Agg Banke – Talwiinder x Harsh Likhari x Kidjaywest | Prod. by NDS
One of the earliest in-house music video productions of Robinville Art, where we brought a rising artist, Harsh Likhari, to collaborate with music maestros, Talwiinder, NDS, and Kidjaywest, leading to a song that soon became an events’ encore.
The Way You Look – Noor Chahal x Talwiinder x NDS
We brought in the creative co-director, Vaksh Vimal (The Frame), to fill in the canvas with a visual beauty that matches the vibe of the song. Also managed and coordinated everything for the team Robinville artists - Talwiinder and NDS.
DND – Real Boss x Talwiinder
Bringing two distinct voices together takes finesse, and that’s where we came in for DND, alongside Universal Music India. From strategic alignment between the artists to handling Talwiinder’s campaign and label coordination, we made sure this powerhouse collab hit all the right notes.
Anonymous – TALWIINDER x REAL BOSS x NDS
There is more to the backstage than artists and their team hanging out. Sometimes, it’s a battle ground of preparation, other times it’s a set for a music video, like this one. Mix in some snippets from the actual show and you get the music video that you see now. From securing the performance to shoot execution, Robinville Art delivers with finesse again.